منابع مشابه
ADVANCES IN MARKETING Sensory Marketing - The Next Frontier
From “Meet the Marketers” sessions in lectures, to onlineopportunities for students grappling with real-world marketing, I apply a rich range of innovative teaching approaches to engagestudents in their learning. My teaching philosophy incorporatesproblem-based, collaborative and research-led learning andteaching. Directly involving hundreds of students in lectureactivities,...
متن کاملProviding a Comprehensive Branding Pattern for Organic Product with a Sensory Marketing Approach
Today, the world faces a major problem called population growth, one of the consequences of which is food shortages. Therefore, organic farming is considered as one of the most effective approaches to responding to the challenges facing human beings in realizing sustainable development. The purpose of this research is to provide a comprehensive model of branding for sensory marketing based on a...
متن کاملSensory analysis in the food industry as a tool for marketing decisions
In the food industry, sensory analysis can be useful to direct marketing decisions concerning not only products, for example product positioning with respect to competitors, but also market segmentation, customer relationship management, advertising strategies and price policies. In this paper we show how interesting information useful for marketing management can be obtained by combining the r...
متن کاملAn integrative review of sensory marketing: Engaging the senses to affect perception, judgment and behavior
I define “sensory marketing” as “marketing that engages the consumers' senses and affects their perception, judgment and behavior.” From a managerial perspective, sensory marketing can be used to create subconscious triggers that characterize consumer perceptions of abstract notions of the product (e.g., its sophistication or quality). Given the gamut of explicit marketing appeals made to consu...
متن کاملMeasuring sensory and marketing influences on consumers' choices among food and beverage product brands
Advance in food science depends on measuring the factors in human perception that influence eaters' activities with branded products. Assessed samples must include at least two levels of a sensed material characteristic (e.g. sucrose) or conceptual marketing attribute (e.g. “low fat”), minimally confounded by other features. Each feature needs to be measured for its effect on the individual's o...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Administrative Sciences and Policy Studies
سال: 2015
ISSN: 2372-5109,2372-5117
DOI: 10.15640/jasps.v3n1a1